A number of browsers have done away with the support Flash system that was used in advertisements and other videos. However, Google has so far supported Flash advertisements. Well, it will deal the final blow when it will stop developing software kits for flash. This move is expected by the Internet Advertising Bureau (IAB) by, as it looks forward for flash to html5 migration and the removal of interactive video advertisements from the browsers. 

Although a number of internet users have switched over to other options by now, a section of people still continues with the old habit. Therefore, it is a concern for them with the timeline approaching. The advertisements based on Flash are compatible with the desktop. However, most of the users opt for video advertisements on their mobile gadgets. With the shift to HTML-5, it will meet the crucial expectations of the users and enable them to view the ads on multiple screens. Moreover, the right approach will eliminate all complex hitches from the process. Therefore, it is necessary to know the reasons and process of bidding a farewell to Flash.

A long-expected retirement

You must be aware of the fact that is not flawless. True indeed, it has played a crucial role in gaming, advertisement and serving video across the cyber space. However, a number of issues have plagued the media player. From security concerns to issues with stability, it is shrouded with a number of problems. There are in fact no advantages of flash over html5. Apart from these, it also tends to drain away the battery of the device very fast. Altogether, the users have not gained pleasant experience. Especially on mobile, the discomfiture has been more pronounced. Adobe has already shifted to HTML-5 several years ago, acknowledging the problem. It aimed to improve the quality of animations on mobile. Obviously, marketers are not interested in assigning budgets to develop two videos, one for HTML5 and the other for Flash.

It is expected that more versatile tools will replace the continual requirement. It is necessary to know why to switch to other technologies, and how to incorporate them.

Advantages and challenges

Well, a section of the users is reluctant to accept HTML5. The main reason behind their reluctance is the apparent complexity that they are going to face. They consider building customized apps based on HTML-5 needs expertise. They will have to learn a number of programs, including JavaScript, CSS and HTML. They feel that they need to be experts in coding and this will require large investments.

In spite of all these apprehensions, one cannot ignore the advantages of swf to html5 conversion. It is capable of adopting advertisements on the screen autonomously. It also ensures that the quality of advertisement will remain high across all the devices. When they maintain good quality of videos in mobiles, it will boost up the marketing campaigns. Therefore, there will be less pressure in developing the advertisement across multiple versions. It will cater to a large number of formats and be visible to all strata of viewers. Flash ads to html5 conversion will reduce the overall costs of the advertisers. Simultaneously, it will enable the publishers to cater to the demands of all audience categories. As Google is about to withdraw the Flash support, the publishers will not be able to able to serve videos based on Flash. For harnessing digital video, it is necessary to upgrade HTML5. This will enable them to get their videos across to all strata of the audience. 

How can brands incorporate HTML5 without any hassle?

1. Ensuring a simple transition

In case different players opt for different tools, it will not be possible to bring about an industry-wide change.  Every company has to adopt HTML5 by converting flash content to html5. The brand should encourage ad networks, publishers, and supply-side departments in aligning with video campaigners and bring about consistency in the system. 

2. Reduce the usage of flash-based applications

With the departure of Flash from the advertisement scene, the companies are set to decrease the usage of Flash in their advertisement. They need to reduce the implications based on Flash and expand the range of advertisements in each of their campaigns. Thus, they need to move away from the old version of advertisement to the one that is more versatile and reliable. This will help them to gradually transcendent into the HTML5 world. Besides, companies are now keen to convert flash website to html5. 

3. Requesting detailed analytics and insight for viewability 

In digital advertising, a technology has to be incorporated in a transparent way. It is necessary for the brands to ask for a complete overview of the VPAID standard when they purchase the inventory to establish if there are any Flash wrappers. They also need to ensure that HTML5 will have back-up content. Best companies offering flash animation to html5 conversion services ensure the same. 

4. Open communication with the publishers

Direct and effective communication with the publishers is a must for all the brands. They need to ensure that the publishers possess the infrastructure to support HTML5 videos. They should make sure that the updated videos players will be able to run JavaScript VPAID tags. Apart from these, the brands must look into their viewability and verify if they are capable of getting the message across to target audience. The VPAID standards also need to be maintained. Through direct conversations it is possible for them to meet the placements for VPAID. 

In a nutshell, HTML5 is a perfect replacement for Flash and the future of digital advertisement lies in it. It can withstand the challenges coming across the way. It is a beneficial move, both from the perspectives of the consumers and the advertisers. It is a complete tool that can cater to the overall requirements of the advertisers and ensure the visibility across all devices. It is compatible with the mobiles as well. However, the brands might face confusion while integrating this change into their systems, but the approach is cohesive and efficient. As the HTML era finally approaches, the brands must brace up to accept the new technology by hiring any of the best flash to html5 conversion companies

You should make proper inquires before finalizing the deal with any company. This is important to get results as expected.